Badger Startup Summit | Pitch & Re-Play
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Pitch & Re-Play

badgerstartup-pitchreplayThe MERLIN Pitch & rePlay Returns

Musical chairs for entrepreneurs … but the music doesn’t stop and no one is cut out of the process.  20 tables, 20 entrepreneurs.

The Pitch & rePlay has proven to be an extremely successful event, as several local startups have used this forum for their initial pitch to the startup community.

The intent of the pitch and re-play is to give entrepreneurs the opportunity to pitch their idea in a non-competitive environment and get immediate feedback on their idea from multiple people. The competitive environment of most pitch events limits the feedback to a few questions from the judges and focuses almost solely on the “winners”. We want all participants to get the chance to perfect their pitch and get helpful feedback on that pitch. Participants range from individuals who have been thinking about something, to actual companies preparing to go into the investor arena for funding.

Prospective participants must apply as seating is limited. Although having an existing entity (for profit or not for profit) is not a requirement, those who apply should have thought through the problem they are addressing, their solution, how they intend to build a sustainable business and how their skills and experience rise to the task of executing the project

Specifically a good pitch should cover:

  • who you are
  • what problem you are addressing
  • how you intend to solve it and
  • how you will sustain your vision.

The format is simple. You start at an initially assigned table (you’ll get the table number when you check in for the Summit). You have 15  minutes at the table, 7 minutes to pitch, 7 minutes for feedback, 1 minute to move to the next table. If things go well, you should be able to deliver 5-6 pitches to a very diverse, helpful audience.

This will be a very full, very active event.  Those pitching must be prepared to speak above the din. A Powerpoint is useful, but not necessary (you must provide your own laptop).  Only one person may present, but you can have additional team members with you (separate registration required).

Summit attendees are your audience.  As part of MERLIN’s hosting this event there will be a MERLIN mentor at each table.  That said, all Summit attendees are welcome and encouraged to take a seat at a table actively react to the pitches with questions and constructive comments.  This event is both very informative and enjoyable.

Applications now Open.  If you are interested in being on our waiting list, or otherwise have questions contact Chief Pitch Wrangler, Dennis Barnum

Applicants selected to present must check in on the day of the Summit not later than Noon at the registration desk.  Any presenter not checked in by the deadline will lose his/her presentation slot and a standby applicant will be substituted.


Congratulations to 2017 Pitch & rePlay entrepreneur and Disruptive (r)Evolution Showcase presenter Mehrdad Arjmand, founder of NovoMoto for taking the grand prize in the 2018 Governor’s Business Plan Contest.

Applications are open for 2018!  If you want to pitch please complete the ONLINE FORM below to include a 250 word (max) company summary. In addition to the 250 word max summary, applicants must include name of presenter, title, email address, telephone, and a logo and URL if available.  

Once we receive your application you will be notified to confirm your place in Pitch & rePlay.


Your Name (required)

Your Title (required)

Company Name (required)

Your Email (required)

Your Phone (required)

Your Website

Company Summary (250 word maximum)

Logo (1mb maximum, gif, png, jpg, jpeg)

The 2018 Summit is August 22, 2018 – Registration Now Open

$45 Early Bird (closes June 30)
$75 Advance Registration (closes August 10)
$100 at the the door

Find it

Wisconsin Institutes for Discovery
The Hector Deluca Forum
330 North Orchard Street
Madison, WI 53715


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